Nayda — B2B supplier search for Russia
The asknayda.ru platform where buyers find the right company in seconds among millions of cards — by name, INN, category and role, instead of “search + Excel + industry lists”.
About the project
Nayda (“ask Nayda”) is a modern B2B catalog of Russian suppliers and manufacturers. One organization — one INN card, a living category taxonomy, transparent ranking rules, and a cabinet where suppliers claim and enrich their profile. Built for sourcing: engineers, procurement and sales get relevant results with masked contacts for guests and full access after sign-in. Not a map and not due diligence — a working tool to find business partners at national scale.
Platform UI
Real asknayda.ru screens: search, results, company card and cabinet
What we delivered
4.5M
company profiles in the index
<300 ms
search p95 on production volume
SEO
cards and catalog ready for organic
End-to-end
search → card → cabinet → billing
Solution architecture
Search & ranking
Full-text search with business rules and a hybrid vector layer. Ranking policy updates without API redeploy — results stay controllable and explainable.
Backend (Go)
Reliable cards, claim, moderation and Premium billing. Hexagonal design, outbox worker, directory and acquiring integrations.
Storefront & cabinets
Fast public search, SEO company cards, supplier cabinet and moderation admin with ranking policy control.
Why it stands out
Clean entity catalog
One INN — one entity without duplicates. Fact provenance, similar suppliers, careful contact handling for guests and signed-in users.
Supplier cabinet
Card claim, profile and media enrichment, a clear path to stronger visibility. Suppliers manage presence themselves — no Excel catalog edits.
Search as a product
Measurable result quality, latency targets on millions of documents, and a public ranking-rules page. Users understand why they see these suppliers.
asknayda.ru — live storefront on a production index
From query to company card in fractions of a second
Cabinet, moderation and billing in one contour
